President of Finland Endorses 2nd Media Campaign

15 February


Story Highlights:

STORY HIGHLIGHTS

 

Turku streetad
Some daily newspapers tried to frame the campaign solely as anti-gay. Overnight, the campaign became the talk of not only one Finnish city, but of the whole nation.

 

STORY HIGHLIGHTS

  • 850 volunteers attended training
  • Turku is a major city in Finland
  • Campaign receives rare endorsement by the President of the nation
  • Thousands have responded to the campaign message
RELATED STORIES

After the memorable megacity media campaign in Helsinki in 2011, other cities have caught the vision, causing a paradigm shift in the way churches do evangelism. To reach whole cities today, we must harness all available media, simultaneously, for an extended length of time, in order to connect with people where they are. 

Turku President headlineTurku is a major city in Finland about 700 miles from the Arctic Circle. We launched a media campaign there in March with a rare endorsement by the President of the nation. The largest tabloids in Finland headlined the story: “Niinistö (the President) endorses sensational campaign.” Other newspapers followed with similar stories, some trying to frame the campaign solely as anti-homosexual. Overnight, the campaign became the talk of not only one Finnish city, but of the whole nation. The unbiased campaign message, however, was one of God’s forgiveness for all. All have sinned and fallen short of the glory of God and need to repent—regardless of race, creed or orientation. 

In this city of 200,000 residents a total of 60 churches from all denominations participated in the campaign. More than 850 volunteers turned out for training as book couriers and telephone operators at the call center. Thousands have responded to the campaign message!